Zachary Tech service
Performance Media
What this engagement covers
Paid media managed against revenue, not clicks. We build the tracking, the account structure and the creative testing loop that keeps acquisition cost falling.
The problem we solve
Budget goes into broad campaigns with no clean attribution, so nobody can say which spend actually worked.
How we approach it
We rebuild conversion tracking, restructure campaigns around intent tiers and run a disciplined weekly test cadence.
Included deliverables
- Google Ads and Microsoft Ads
- Meta and LinkedIn campaigns
- Shopping and Performance Max
- Landing page build and testing
- Conversion tracking and attribution
- Creative production and iteration
What you get out of it
- Server-side conversion tracking
- Budget allocated by measured return
- Landing pages matched to each ad group
- Weekly optimisation, monthly strategy
Typical result: 25-40% lower cost per acquisition within 90 days of restructure.
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