Paid Advertising

Paid media managed against revenue, not clicks. We build the tracking, the account structure and the creative testing loop that keeps cost per acquisition falling.

The problem

Budgets get spent on broad campaigns with no clean attribution, so nobody can say which spend actually worked.

Our approach

We rebuild conversion tracking, restructure campaigns around intent tiers, and run a disciplined weekly test cadence.

What is included

• Google Ads and Microsoft Ads
• Meta and LinkedIn campaigns
• Shopping and Performance Max
• Landing page build and testing
• Conversion tracking and attribution
• Creative production and iteration

Typical outcome

Typical result: 25-40% lower cost per acquisition within 90 days of restructure.