Most accounts we inherit are optimising toward the wrong signal: a thank-you pageview that fires twice, a form event with no value attached, or nothing at all.
What we install
- Server-side conversion tracking with deduplicated events
- Values attached to every lead type, weighted by close rate
- A single dashboard both sides read from
Only once that exists do we start changing bids, budgets or creative. Otherwise every decision is a guess dressed up as a report.